Updated: February 24, 2015Table of Contents
- What Personal Information Do We Collect?
- How We Use Your Personal Information
- Access to Personal Information
- Rentention of Personal Data
- Marketing Purposes
- Other Information
What Personal Information Do We Collect?
You can visit our Website without registering for an account. When you decide to provide us with your personal information, you agree that such information is sent to and stored on our servers. We collect the following types of personal information:
Information we collect automatically: When you visit our Website, use our Services and or reply to ads, we automatically collect the information sent to us by your computer, mobile device or other equipment that provides access. This information includes, but is not limited to:
• information from your interaction with our Website and Services, including, but not limited to, device ID, device type, geo-location information, computer and connection information, statistics on page views, traffic to and from Blue, referring URL, ad data, IP address and standard web log information;
Information you provide to us: We collect and store any information you enter on our Website or that you provide to us when you use our Services. This information includes, but is not limited to:
• information that you provide to us when you register for an account or for the Services that you use;
• information provided in correspondence through our Website or correspondence that is sent to us.
How we Use Your Personal Information
You agree that we may use your personal information for the following purposes:
• to provide you access to our website and any support associated with Blue by means of e-mail or telephone;
• to prevent, detect and investigate potentially illegal activities, fraud or security breach attempts;
• to personalize, measure and improve Blue and any related content;
• to provide you with other services that you have requested, as described when we collect the information, and
• service providers with whom we have entered into an agreement to help us provide our Services on the website, such as financial service providers, marketing agencies and technical support. In such cases, the personal information shall remain under the exclusive control of Blue.
- to comply with legal obligations or a court order; or
- if this is necessary for the prevention, detection or prosecution of criminal offenses, such as fraud, deceit or prosecution, or
- if it is necessary to maintain our policies or to protect the rights and freedoms of others.
• other third parties to whom you have given consent to share your information via Blue, e.g. in the framework of a cooperation;
• companies that we intend to merge with in the context of a reorganisation or that acquire us;
• an intellectual property owner if the owner of an intellectual property right or an intermediary in good faith believes that an advertisement violates the rights of the owner. Before personal information is provided, the IP owner will enter into an agreement that, inter alia, stipulates that information is only provided on the strict condition that it may only be used in the context of legal proceedings and/or obtaining legal advice and/or to answer questions from the relevant advertiser
Without limitation to the foregoing, we shall moreover - in our efforts to respect your privacy and to keep the website free of malicious persons or parties – not disclose your personal information to third parties without a court order or formal request from the government in accordance with applicable law, unless we believe in good faith that such disclosure is necessary to prevent impending injury or financial damages or to report alleged illegal activities.
Information you share on Blue: Our Website allows users to share advertisements and other information with other users, thereby making this shared information accessible to other users. Since our Website also enables you to directly contact a buyer or seller, we recommend that you use caution when sharing personal information with others. You are solely responsible for the personal information you share through Blue and we cannot guarantee the privacy or security of the information shared by you with other users outside of the website itself.
Access to Personal Information
We cannot modify your personal information or account information. You can modify your own information by logging into your Blue account. If you want to close your account (where applicable) with us, please send us a request to [email protected]. We will process your request within a reasonable period of time and process your personal information in accordance with applicable law.
Retention of Personal Data
We protect your information by using technical and administrative security measures (such as firewalls and administrative access controls to the data and servers) that limit the risk of loss, abuse, unauthorised access and alteration. Nevertheless, if you believe your account has been abused, please contact us by emailing us at [email protected].
We retain personal information no longer than is legally permissible and remove any personal information when it is no longer necessary for the purposes as described above.
We will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies and use it to improve and personalize Blue, but any data shared will be anonymous anytime it leaves our own network. No personally identifiable information will be shared with others without your explicit consent.
Abuse and unsolicited commercial communications ("spam") are not tolerated and are considered abuse of the website. You do not have permission to add other Blue users to your mailing list (e-mail or postal) for commercial purposes, even if a user has purchased something from you or contacted you directly through the website. If you notice that someone is abusing our Website (spam or false emails), please notify us immediately.
Contact: If you have any questions about Blue and our Website please contact us by emailing us at [email protected].